Author name: Margarita Servar

Margarita is a Content Manager and author at the Linked Helper blog, dedicated to providing practical and useful material. She conducts research and tests automation tools, drawing on practical experiences and interviews with LinkedIn marketing experts.

How to optimize a LinkedIn sales profile for lead generation

According to statistics, LinkedIn is 277% more effective at lead generation than Facebook or Twitter. Therefore, if you are a salesperson, it is imperative that you use your LinkedIn page not so much for job hunting but for generating leads. LinkedIn is home to 97 million members who are business decision-makers. And all of these …

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