How to Use Hashtags on LinkedIn: The Ultimate 2024 Guide to Grow

LinkedIn hashtags act as content labels, enhancing visibility and engagement by attracting views, clicks, and connections.  While the algorithm primarily relies on keywords for search, hashtags for your LinkedIn post, especially those related to specific topics, serve as effective search filters.

Think of it this way: Your profile and posts without hashtags are akin to a new website created without any keywords. It loses out on organic views from those actively seeking to find it!

For optimal visibility, it is advisable to use up to three hashtags per post. Let’s find out how  hashtags work on LinkedIn in 2024. 

Key takeaways

• Hashtags offer a cost-free way to organically amplify your content beyond your immediate connections. They play a crucial role in content segmentation and keyword optimization.
• Rather than relying on popular LinkedIn hashtags, it’s more effective to choose tags closely aligned with your specific niche. To achieve this, conduct research on top posts in your industry, leverage tag generation tools, and curate your unique tag collections.
• Using hashtags on LinkedIn extends beyond posts; you can strategically incorporate them into your profile. This includes adding tags to your headline and summary, and highlighting topics you frequently engage with. This optimization tailors your profile for increased visibility in LinkedIn searches and other search engines.
• You may add “Talks about” hashtags on your LinkedIn profile. It helps to enhance your LinkedIn profile by incorporating up to five relevant hashtags. This ensures that your key topics are prominently featured beneath your headline in search results.

Top LinkedIn hashtags: Why should you use them? 

Imagine crafting a distinctive post enriched with thorough research, compelling statistics, and insightful infographics within a niche, let’s say commercial real estate leasing. Your desire is for this masterpiece to be seen by as many people as possible—shared, commented on, and engaged with. 

Without hashtags, your post is limited to your immediate circle and their connections, contingent on comments or interactions. However, by incorporating hashtags, you significantly amplify your reach. Why? 

Because anyone searching or following that particular tag will encounter your content in their feed. In this scenario, the value of your post becomes accessible to a larger and more targeted audience.

When it comes to expanding your reach, we all yearn to decipher the mysteries of algorithms. Yet, there’s no perfect formula for using hashtags, and results may vary across different social media platforms.

Why are hashtags valuable? 

Elevated Visibility: Hashtags extend the reach of your posts, exposing them to a wider audience beyond your connections.

Content Organization: Hashtags categorize your content, simplifying the process for users interested in specific topics to discover and engage with your posts.

Community Interaction: LinkedIn users can follow hashtags, forming communities around shared interests. Utilizing relevant hashtags connects you with these communities and encourages interaction.

Trend Engagement: Incorporating trending hashtags can elevate the visibility of your content, especially if it aligns with popular topics. This can lead to increased views and engagement.

Content Virality: Crafting posts with trending hashtags may result in heightened visibility and potential virality, particularly if your content resonates with an audience.

Pro LinkedIn hashtag research in 2024

How to find trending hashtags on LinkedIn 

Internal LinkedIn hashtag search has certain limitations. It predominantly highlights individuals discussing specific hashtags rather than offering extensive hashtag analytics.

To find the most popular hashtags on LinkedIn use:

• Analyze Successful Posts

Examine successful posts within your industry that have garnered high engagement. Identify the hashtags used in these posts to understand which ones are currently popular in your niche.

• Explore Industry-specific Groups and Forums

Check LinkedIn groups, forums, and other social media platforms related to your industry for inspiration on trending hashtags.

• Followed Hashtags Feature

Use the “Followed Hashtags” feature on LinkedIn to see the full list of hashtags you are currently following. Click on a hashtag to view the number of followers it has, providing insights into its popularity.

• Third-Party Tools for Hashtag Generation

Explore third-party tools to generate hashtags by inputting keywords and target audience. Analyze hashtag analytics and other relevant data to refine your hashtag strategy. For example, you could use a free tool from Hootsuite: 

You will find more examples of these tools further in this article. 

How to use the LinkedIn search menu for hashtags discovery

Find people via hashtags

To conduct hashtag research, you can leverage the integrated Search menu and filters. When searching for people, take note of the “Talks about” section in the results. Here, you’ll find individuals who use the searched hashtag in their content. 

This feature provides insights into the conversations and topics associated with the hashtag, helping you gauge its relevance and potential reach within the LinkedIn community.

Find posts via hashtags

If you’re looking to find posts on a specific topic and discover the tags people use for that theme, you can enter a keyword into the search bar and select “Posts.”

 For example, if you’re exploring the topic of publishing, you may notice that there isn’t a specific hashtag for it. However, by examining the posts, you can identify related tags and uncover other ideas and semantic tag groups. 

In this case, you might discover more niche tags such as “selfpublish” or “authoraccelerator,” which you may not have thought of on your own. This approach broadens your understanding of the conversation surrounding the topic and unveils potentially overlooked tags that can enhance your content visibility.

Additionally, in the screenshot above, you can observe that LinkedIn provides the option to sort these search results. You can choose to view posts exclusively from your connections, the most recent ones from the last 24 hours, or those from the past week. 

This sorting feature allows you to tailor your exploration, focusing on content from specific subsets or timeframes, providing a more customized and relevant search experience.

Top tools to find LinkedIn hashtags

 This list will undoubtedly assist users in navigating the limitations of hashtag research on the platform.

• Mention offers a free AI-based LinkedIn Hashtag Generator for finding relevant and popular hashtags quickly.
• Engage AI provides a Chrome extension for LinkedIn hashtag analytics, helping users optimize hashtag usage. Hashtag Analytics by Engage AI on the Chrome Web Store helps discover, leverage, and monitor trending LinkedIn hashtags.

• Hootsuite’s LinkedIn Hashtag Analytics tool estimates post reach based on followers, likes, and comments.
• LazyApply and OneUp also provide free LinkedIn Hashtag Generators.

• Webmatrices offers a free online tool for generating LinkedIn hashtags.

How to add hashtags to a LinkedIn profile

Elevating your post’s visibility in search results is a breeze! Simply hit the hash “#” symbol and input your keyword. The social network recognizes it as a hashtag, seamlessly integrating your post into search outcomes. On LinkedIn, hashtags stand out in a vibrant blue hue, inviting users to click and explore related content with a simple tap.

Key Considerations

Hashtag Engagement

Similar to how general content is evaluated, the algorithm closely examines the engagement levels on posts featuring specific hashtags. Opting for hashtags that are not only popular but frequently interacted with can significantly amplify the visibility of your post.

Relevance of Hashtags

Choosing hashtags wisely is paramount. Using generic or overly popular hashtags may result in your content becoming a needle lost in a haystack of posts. Opt for hashtags that are not only popular but highly relevant to your content.

How many hashtags to use on LinkedIn 

You can use up to 30 tags. Some suggest not to overload posts with hashtags and use 3-5 hashtags. But in practice, even a set of 30 tags won’t signal spam to the algorithm. The main thing you can do is use a mix of different levels of tags. For example, choose 3-5 broad and popular tags, 5-10 more niche tags, and 10-15 very specific tags with less competition in terms of post quantity.

For example, in B2B marketing, your set may look like this: 

Broad Tags:

1. #BusinessStrategy
2. #B2BMarketing
3. #EnterpriseSolutions
4. #IndustryInsights
5. #ProfessionalDevelopment

Niche Tags:

6. #SaaSIntegration
7. #SupplyChainOptimization
8. #TechInnovation
9. #FinancialAnalytics
10. #EcoFriendlyTech

Very Specific Tags:

11. #BlockchainInBusiness
12. #AIforB2B
13. #GreenTechLeaders
14. #ManufacturingAutomation
15. #CybersecurityInB2B

Remember to adapt the tags based on your specific content and industry focus.

Strategic Placement of Hashtags

Don’t confine your hashtag strategy to posts alone; consider integrating them into other sections of your profile. This not only enhances your profile’s discoverability in searches but also positions you in front of individuals actively seeking discussions on specific topics—driving targeted traffic to your account.

Headline Optimization

Enhance the discoverability of your profile by incorporating relevant hashtags into your headline. Employ keywords tied to your niche or industry, providing a boost to your overall visibility. For further insights, delve into an article guiding you on crafting a headline optimized for indexing.

Note: LinkedIn recommends limiting hashtags in your headline to three for optimal impact.

Summary Enrichment

Infuse your summary with hashtags to facilitate the ease with which potential clients or employers can find you. Align these hashtags with your skills, expertise, or industry to foster targeted discovery.

Experience Section Enhancement

Elevate the visibility of your skills and expertise by integrating hashtags into the experience section. Opt for relevant hashtags corresponding to your job title, industry, or niche to amplify your professional presence.

Education Section Insight

Showcase your academic achievements by incorporating hashtags into the education section. Choose hashtags relevant to your field of study or industry, providing additional context to your educational background.

Skills Section Amplification

Maximize the visibility of your expertise by strategically adding hashtags to the skills section. Opt for hashtags that align with your skills or industry, creating a more robust representation of your professional strengths.

How to add “Talks about” hashtags on LinkedIn

In LinkedIn’s Creator Mode, you have the power to augment your profile by adding hashtags that reflect the topics you’re renowned for. This strategic move not only enhances your headline but also exposes key themes directly from the search results page, where your competitors abound.

Сurious about the process? Follow these steps:

• Activate Creator Mode by visiting the Resources section and following LinkedIn’s instructions.
• Click on the Resources section in Creator Mode to access the control menu.

• Here, input the topics – these keywords will manifest as hashtags, representing the subjects you frequently discuss.

Once completed, your profile will feature these tags, visible to those searching for relevant content. 

Moreover, your profile gains the opportunity to surface in LinkedIn’s primary search results under the designated hashtag. This not only broadens your visibility but also positions you as a prominent figure within your discussed topics.

How to follow hashtags on LinkedIn

If staying abreast of the latest content in your niche is crucial, subscribing to hashtags is a game-changer. This approach not only fuels your content ideas but also keeps you informed on industry updates.

Here’s how you can seamlessly integrate this into your LinkedIn routine:

1. Locate a post featuring clickable hashtags – they’ll be highlighted in a vibrant blue hue.
2. Click on the hashtag to access the hashtag page, revealing the number of followers and indicating its popularity.
3. Hit the “Follow” button.

After this, your account will display a comprehensive list of all the hashtags you’ve subscribed to in the “Followed Hashtags” section. This streamlined process ensures that your feed is curated with the most relevant and current content in your chosen niche.

180+ LinkedIn trending hashtags: lists to copy and paste

Most popular hashtags on LinkedIn

​​LinkedIn’s most popular hashtags can vary, but as of now, some widely used ones include:

• #LinkedInTips – Offers advice on maximizing LinkedIn usage.
• #BusinessLeadership – Focuses on leadership insights and strategies.
• #CareerDevelopment – Covers professional growth and skill enhancement.
• #Networking – Emphasizes the importance of building professional connections.
• #JobSeekers – Used by those seeking employment opportunities.
• #DigitalMarketing – Highlights trends and strategies in digital marketing.
• #ProfessionalDevelopment – Focuses on continuous learning and growth.

Most followed hashtags on LinkedIn

LinkedIn’s most followed hashtags constantly evolve, reflecting trending topics and user interests. As of 2023-2024, some prominent ones include:

1. #India – 67.6 million followers
2. #Innovation – 38.8 million followers
3. #Management – 36 million followers
4. #HumanResources 
5. #Job
6. #Jobsearch 
7. #Jobopening 
8. #Jobposting 
9. #HR 
10. #Recruitment 
11. #Recruiting 
12. #LinkedIn
13. #Hiring

Note: Actual follower counts may vary and it’s recommended to check LinkedIn for real-time statistics.

150 Best hashtags for LinkedIn in different niches

20 Hashtags for managers

1. #ManagerLife
2. #LeadershipMatters
3. #ManagementTips
4. #ProfessionalGrowth
5. #ManagerMindset
6. #CareerAdvice
7. #ManagementSkills
8. #TeamBuilding
9. #WorkLifeBalance
10. #LeadershipDevelopment
11. #ManagerGoals
12. #NetworkingOpportunities
13. #EffectiveCommunication
14. #BusinessStrategy
15. #ExecutiveLeadership
16. #ProfessionalNetworking
17. #ManagerialSuccess
18. #ManagementInsights
19. #IndustryExperts
20. #CareerProgression

30 Job opening hashtags

We generated this list for the USA as an example. It makes sense to tie LinkedIn hashtags for new job announcements to a region where you work. You can change the location and audience in this generator:

1. #JobOpening
2. #USA
3. #JobSeeker
4. #NowHiring
5. #USAJobs
6. #JobSearch
7. #CareerOpportunity
8. #USALife
9. #JobSeeking
10. #EmploymentOpportunity
11. #USAWorkforce
12. #JobHunt
13. #JobOpeningUSA
14. #JobSeekerNation
15. #DreamJob
16. #NewJob
17. #USACareers
18. #JobSearchUSA
19. #HiringNow
20. #USAJobMarket
21. #JobSeekerCommunity
22. #JoinOurTeam
23. #USAEmployment
24. #JobSeekerGoals
25. #USAJobListing
26. #JobSeekerJourney
27. #CareerGoals
28. #USAJobAlert
29. #JobSeekerTips
30. #CareerSuccess

30 marketing hashtags 

You can copy and paste this set to your marketing posts on LinkedIn. 

1. #B2BMarketing
2. #BusinessMarketing
3. #MarketingStrategy
4. #DigitalMarketing
5. #ContentMarketing
6. #LeadGeneration
7. #SalesFunnel
8. #MarketingTips
9. #MarketingTrends
10. #MarketingInsights
11. #MarketingGoals
12. #MarketingSuccess
13. #MarketingCampaign
14. #MarketingSolutions
15. #MarketingConsulting
16. #MarketingServices
17. #MarketingAutomation
18. #MarketingROI
19. #MarketingMetrics
20. #MarketingAnalytics
21. #MarketingBudget
22. #MarketingCollaboration
23. #MarketingPartnerships
24. #MarketingInnovation
25. #MarketingTechnology
26. #MarketingData
27. #MarketingResearch
28. #MarketingROI
29. #MarketingStrategyPlanning
30. #MarketingForB2B

30 Real estate hashtags

1. #realestate
2. #property
3. #investment
4. #housingmarket
5. #realtor
6. #homeownership
7. #mortgage
8. #realestateagent
9. #propertymanagement
10. #commercialrealestate
11. #luxuryhomes
12. #realestateinvesting
13. #housingindustry
14. #realestategoals
15. #realestateexpert
16. #realestatebroker
17. #realestateadvice
18. #realestateconsultant
19. #realestatestrategy
20. #realestateportfolio
21. #realestatecommunity
22. #realestateeducation
23. #realestatecareer
24. #realestateindustry
25. #realestateknowledge
26. #realestateinnovation
27. #realestategrowth
28. #realestateopportunities
29. #realestateupdates
30. #realestateinsights

30 leadership hashtags

1. #leadership
2. #leadershipdevelopment
3. #leadershipskills
4. #leadershiptraining
5. #leadershiptips
6. #leadershipcoaching
7. #leadershipmindset
8. #leadershipqualities
9. #leadershipstyle
10. #leadershipgoals
11. #leadershipinspiration
12. #leadershipsuccess
13. #leadershipstrategy
14. #leadershipexcellence
15. #leadershipimpact
16. #leadershipvision
17. #leadershipjourney
18. #leadershipwisdom
19. #leadershipempowerment
20. #leadershipmotivation
21. #leadershipinfluence
22. #leadershipdevelopmentprogram
23. #leadershipcoachingprogram
24. #leadershiptrainingprogram
25. #leadershipconference
26. #leadershipnetworking
27. #leadershipthoughts
28. #leadershiplessons
29. #leadershipmindfulness
30. #leadershipgrowth

30 Hiring hashtags for LinkedIn

1. #HiringTips
2.  #HRadvice 
3. #JobSearchTips
4. #CareerOpportunities 
5. #ProfessionalDevelopment 
6. #JobSearchSuccess
7. #HiringGoals 
8. #HumanResources 
9. #JobSearchStrategy
10. #JobSearchAdvice 
11. #HiringSolutions 
12. #HRBestPractices
13. #JobSearchInsights 
14. #HiringProcesses 
15. #HRStrategies
16. #JobSearchAdvice 
17. #HiringTrends 
18. #HRUpdates
19. #JobSearchTips 
20. #HiringSuccess 
21. #HRManagement
22. #JobSearchStrategy 
23. #TalentAcquisition 
24. #HRRecruiting
25. #JobSearchAdvice 
26. #HiringAdvice 
27. #HRGuidance
28. #NewJobOpportunities 
29. #HiringNow 
30. #HRExperts