Whether you are just starting with LinkedIn marketing and client search or you’ve been managing your profile for years, the problem remains the same:
What to post?
Sometimes it feels like there’s nothing to post, and your content isn’t getting any reactions, which can be discouraging.
In this article, we will look at successful and organically viral posting ideas for 2024. Sometimes creating a viral post is easier than it seems because you can reshare successful content from other platforms.
Let’s explore some compelling ideas to give your posting a fresh boost!
25+ LinkedIn content ideas
14 Types of content to post on LinkedIn
#1 Achievements and milestones
These can be your personal career achievements or the accomplishments of your company or project. People are always interested in seeing progress as it motivates them to work harder. Isn’t that what users of a professional social network expect from the content?
For this type of content, carousels in PDF format are great. We recently wrote an article about this — How to Create a LinkedIn Carousel: Posts and Ads + Examples
#2 Industry news and insights
If you are an entrepreneur, you should be the first to know the latest news in your industry. LinkedIn can help with this. You can assist others by sharing content from YouTube, for example, or TikTok. In this example, a post with a video and text garnered about 13,000 likes, nearly 1.5k shares, and 322 comments.
Possible reasons for a post’s virality:
- Wow Factor of the Technology: Creating a light bulb from a plastic bottle and bleach.
- Appeal as a Miracle Solution: It sounds like a miracle cure for electricity access issues in poor countries.
- Provokes Skepticism and Debate: It sparks skepticism and invites debate (just read the comments). Questions like “Why not just make a hole in the roof for light to pass through?” or “Why don’t they install solar panels instead of using bottles?” are common.
- Influencer’s Reach: The person sharing it has nearly 9,000 followers.
- Presence of a Video: The inclusion of a video enhances engagement.
Of course, the content itself is crucial, presenting an interesting and revolutionary technology, especially with the addition of a video. So, strive to post news that can create a “wow effect.”
The post author didn’t come up with anything new but simply reimagined and presented the news relevant to their audience.
#3 Promo posts
You need to be extremely careful with this category of content because direct sales and self-promotion are not well-received by LinkedIn users. Therefore, you can do what many LinkedIn users do:
Find a top viral video in your industry — this could be from YouTube Shorts, TikTok, or other platforms that you find interesting. Below the post text, suggest visiting your resource, such as subscribing to your newsletter. The post topic should be attractive to your target audience.
This way, you can direct traffic to an event, a newsletter, or a landing page.
#4 Leadership articles, collaborative articles, blog posts
Despite being a social network, LinkedIn favors smart content. Long reads, articles, and redirects to articles engage the audience if they provide value and relate to the niche. For instance, we see that the above redirect to a blog post about a wastewater treatment startup is popular.
For example, the author uses expert articles to promote a book or training, incorporating links. LinkedIn allows inserting links to other websites in articles. Therefore, this can be an excellent opportunity to gather leads through content and redirect traffic.
You can also post articles from your blog on your profile as long reads in the articles section, or post only a part and redirect to your blog for the continuation. Collaborative articles, compiled from the experiences of multiple expert authors, are also helpful in driving engagement.
#5 Case studies and success stories
This type of content remains popular on social networks. It can be a pure text post or accompanied by a PDF presentation — a carousel with infographics. As seen in the example, the author started with a brief self-introduction and described three cases with results and insights from the work.
At the end of such a post, it’s effective to add a call to action — like in the example, where the author invites readers to leave a comment or review to receive a free social media audit. This way, your case studies can serve as lead magnets, attracting leads from the news feed.
#6 Educational content and how-to guides
LinkedIn emphasizes not only networking and job searching but also skill enhancement within the platform. Therefore, educational content is highly encouraged.
In the example, the author recorded a free 23-minute training session on AI hacks and gathered 2.6k comments. The post itself outlines value points and benefits the readers will get, social proof backing up expertise (“we make 1500+ ad creatives every month”), and ease of access (no email sign-up, just connect and leave a comment). The author invites people to add him to their network and leave a comment, after which he sends them a link to the training.
As shown, it doesn’t have to be a massive guide. A short video showcasing your expertise often works better!
#7 Inspirational quotes
Motivational stories and graphics tend to go viral. People eagerly share them, as seen in the example where an interesting graphic was shared by 3.8k people.
These posts are also meant to be beneficial — the mindset shifts in the example above are intended to help your career, as stated in the post title.
Additionally, people love to learn about your personal experiences. A post can be text-only and written in a story format, or with dialogue like in the example below, where the author describes one of the best calls in his life. The teaser should be at the beginning of the story to make people want to read to the end.
#8 Jokes
Despite its serious audience, LinkedIn users love jokes and memes, especially about work-related topics. These are eagerly shared with colleagues, so include them in your content plan. Even serious topics like software development can be made humorous, as seen in the example where a joke garnered 1.8k likes.
In the text of a humorous post, you can include educational content for those not familiar with the context. Sometimes, understanding a professional joke requires knowledge of the field, so it’s better to explain everything clearly.
For example, the author explains the programming language Django and its alignment with Python’s increasing popularity. He also provides a source link for the image.
#9 Behind-the-scenes
These posts give an insider look at your work or company. This is useful for attracting new clients directly from LinkedIn.
In the example, the author includes photos of employees participating in a professional conference. This helps to show that a great team and continuous development are behind your work.
#10 Reuse viral content from other socials
Did you see a video that got a million views on YouTube Shorts or TikTok? Why not show it to your LinkedIn audience? They might not have time to browse other social networks.
When reusing content, it’s important to add a personal touch — ask your audience for their opinions and share your own. For example, as in the video about climbing extreme points gained 223 comments. People are more likely to express their views on resonant content.
However, we advise caution with this type of content. It shouldn’t dominate your page. Use it sparingly to break up more useful, professional-themed posts. Otherwise, you might not be perceived as an expert.
#11 Let me re-introduce myself…
It’s always a good idea to re-introduce yourself as your network expands. Many people may not know you personally yet. Connections come and go, as you move throughout your career. Share a photo, highlight 3-5 of your significant achievements, and include a call to action. Keep it brief and engaging.
#12 Provide insightful commentary on an article
Find a recent article in your field from Bloomberg or Forbes and add your detailed commentary. Write two insightful paragraphs expressing your views. The more passionate and personal your commentary, the more it will resonate. Remember to tag the journalist who wrote the article and any experts mentioned.
#13 Revisit your new year’s resolutions
Have you checked your New Year’s resolutions lately? Now is a great time to review them. It’s been six months — halfway through the year. What have you achieved so far? Do you need to pick up the pace? Share your progress and encourage your network to comment on their own resolutions.
This will spark conversations and engagement from both new and old connections.
#14 Summarize a recent interview
Listen to a recent interview and create a summary with 6-8 key points. Tag the interviewees in your post. This type of content is guaranteed to drive high engagement and interaction.
What to post on LinkedIn as a student
As a student, you can start working on your LinkedIn profile effectively. Here are some ideas:
- Research and Studies: Share your research findings, as shown in the example screenshot. Scientific work and statistics you’re working on can greatly benefit professionals already in the niche. As a student, you have access to fresh knowledge.
- Recommendations: For example, create a list of top free online courses. This idea is based on personal experience and can be valuable to your connections.
What to post on LinkedIn when looking for a job
When looking for a job, it’s common practice on LinkedIn to make a post announcing that you’re seeking new opportunities. Here’s an example structure for such a post:
- Opening Statement: Clearly state that you are looking for job opportunities.
- Experience and Skills: Describe your experience, key skills, and responsibilities.
- Mission Statement: Include a statement about your mission or career goals.
- Contact Information: Add a call to action with links to your contact details.
Additionally, you can attach a sample of your work, like a motion designer showcasing their motion project.
What to post on a LinkedIn company page
Here’s a checklist of post ideas for a company page:
- Company news and updates
- Employee achievements and stories
- Product launches and updates
- Customer testimonials and case studies
- Free giveaways, like guides, checklists, etc. that have value to your audience
To find examples, study what top companies in your niche are posting. Some successful post ideas can be replicated. For instance, in the example Countly is sharing a useful data privacy checklist, with a link to the full version in PDF format.
What to post on LinkedIn to get noticed
Users love free, valuable content.
In the post above, we see a brilliant example when the author offers more than 500 design templates for Figma, sign-up forms, and emails.
He mentions that these resources are usually paid to highlight their value.
Call to Action: He asks users to comment with a specific word to receive the resource. This approach makes the post stand out and engage the audience, as shown by the post receiving nearly 2.4k likes and 6.5k comments.
Checklist for a noticeable post:
- Unique insights
- Very personal perspectives
- Free, useful materials
- Multimedia content (images, videos, infographics)
- CTA to encourage commenting
- Trending and viral hashtags
What to write when sharing a post on LinkedIn
The text is crucial in LinkedIn posts, and people usually read it. Even if your post includes an infographic or a carousel with images, a text note is often necessary.
Include:
- A brief summary of the shared content
- Key takeaways or interesting points
- Personal insights
What to post on a LinkedIn business page
To make content on a business page engaging, include more human elements. This approach attracts new employees and clients.
For instance, Countly uses webinar promotion effectively in their posts.
- Client Success Stories: Share excerpts from blog articles and convert them into posts.
- Testimonials: Highlight positive feedback from clients.
- Insights into Products/Services: Provide in-depth information about what you offer.
- Events and Webinars: Announce participation in events and webinars.
- Market Research: Share valuable content from internal sources. Offer part of it for free and the rest upon subscription.
- Partnerships and Collaborations: Highlight new and ongoing partnerships.
What to post on LinkedIn as an IT business
Non-trivial B2B LinkedIn content
Combining memes with expert opinions can be an effective strategy. For example, the author in the example grabbed attention with a joke and then explained a sales issue in the text. This method engages the audience while providing valuable insights.
You can also engage your audience regularly by gathering feedback, as shown in the example. Regularly asking your audience for input can help you build a community and foster engagement.
Creating polls and content based on poll results can generate significant engagement and provide insights into your audience’s opinions and preferences.
What to comment on a LinkedIn post
Regularly commenting on posts increases the visibility of your account. Your comments will also be seen by your contacts along with the post.
Expert comments on top posts can gain many likes. By contributing expert insights, you can position yourself as a thought leader and attract more attention to your profile.
Instead of just leaving detailed expert comments, you can share your expertise by contributing to articles.
This way, your comment is visible to everyone interested in the topic, and if your contribution is valuable, you may receive invites for connections and a LinkedIn badge.
What to comment on a LinkedIn post to express congratulations
To congratulate someone on their achievements, the simplest way is to repost with your comment. This method not only acknowledges their success but also adds your perspective to it.
What to comment on a LinkedIn job post
Here’s an example of a humorous comment that can accompany a job post. In the example, the comment includes tags, job conditions, and personal feedback, highlighting the amazing company and culture.
What not to post on LinkedIn – 3 topics
Overly Personal Content
Avoid sharing too many selfies, vacation albums, or personal updates. LinkedIn is a professional network, so keep your content focused on your career and industry.
Spammy or Overly Promotional Content
Refrain from making direct sales pitches or overly promotional posts. LinkedIn posts are more about sharing experiences and insights rather than acting as a storefront. Promotions work better as targeted ads for an already warm audience.
Negative Comments About Previous Employers or Colleagues
Never post negative remarks about your past employers or colleagues. Such comments can harm your professional image and may deter potential employers or business partners.
Free tool to boost your posts organically & automatically
Linked Helper is an automation tool that you can try for free for 14 days. It helps boost individual posts as well as your profile through mass likes, comments, and other features.
Here are several ways it can help boost your posts.
1. Be Active
Engage with your followers and connections by liking and commenting on their posts. This includes your 2nd and 3rd-degree connections.
2. Tag for Visibility – Try Linked Helper’s Boost Post feature for free.
– To increase the visibility of your posts, tag relevant users in your posts or articles. This can also be done in LinkedIn articles.
– Mentioning users can help your content reach a broader audience organically.
Use the Linked Helper Boost Post feature to tag selected users under a specific post or article automatically. This feature can help you gain more organic views and likes.
3. Mass Liking Campaigns in Linked Helper
– Set up a campaign where you periodically like posts and articles from your network.
– This strategy can create a reciprocal effect, where contacts who frequently see your name among the likes are more likely to like your posts in return.
4. Include Hashtags
You can significantly enhance the organic reach and engagement of your LinkedIn posts!
LinkedIn content calendar template 2024
Managing your content marketing campaigns across multiple platforms can be challenging. However, CoSchedule offers a solution with its convenient calendar format, allowing you to plan and schedule posts seamlessly for your blog and all your social media channels.
LinkedIn content marketing strategy template with CoSchedule
With CoSchedule, there’s no need to download and manage Excel templates for your content plan. The calendar tool is free, with a premium version available if you need team access.
Plan posts for LinkedIn, Facebook, Instagram, TikTok, Pinterest, and more. You can even integrate the service with your CRM system, making it easier to manage all aspects of your content strategy in one place.
Adding a post to the calendar is simple: set the posting time and add the text for the first comment. This streamlined process saves you time and keeps your content organized.
You can link both personal and business LinkedIn accounts, making it easier to manage multiple profiles from a single dashboard.
CoSchedule is designed to handle your entire content marketing strategy, including LinkedIn, providing a unified approach to your social media management.
Explore other tools and services that can enhance your marketing content calendar.
Final word
Expanding your content ideas and research beyond LinkedIn can provide fresh perspectives and innovative approaches. Explore trending topics, viral content, and successful posts on platforms like Instagram, TikTok, Pinterest, and more.
Conduct interviews with industry experts and incorporate insights from relevant articles. This broader approach ensures your content remains dynamic, relevant, and engaging across all platforms.
